I know, I know I have promised to talk about diamonds, however, I have not had a lot of time to put anything together and I promised to update this once a week. Therefore, I am going to talk about advertising.
I recently was featured on My Give Away Today. It is a way of advertising where you not only pay the host but also give away either a piece of jewelry or a gift certificate. I chose a gift certificate, this way the winner could choose what she wants!
I just found out who the winner is and I just emailed her the prize. I hope she enjoys what she purchases!
I also hope that she passes the word around about my site. If , of course, she is happy with her gift.
This all leads me to the question - is this type of advertising worth it?
While this may not be all that much $ for a small business it can get costly. While I did not generate any sales from this campaign, I did get 55 more fans on Facebook (or likes) This is something that is truly priceless as I post a lot of my new pieces on FB and therefore, get a lot of exposure.
Also, it has only been a few days since my feature so I am confident that it will generate sales in the future.
The drawback about doing this type of advertising is that I am now a target for other folks who have these types of blogs. I have received at least 3 e-mails from other bloggers intersted in featuring my site. I told them that I wanted to give it a few weeks before I made a decision on what I wanted to do.
This is a part of the business I truly enjoy, I actually enjoy everything expect the tax part and thankfully that happens only two times per year.
Enjoy life and do want you are truly passionate about as life is short. My husband lost a dear friend this week at a far too young age - left a wife and two teenagers behind. Do not fret about the small things, take time to slow down and play with your dogs, read that book or just sit outside and smell the flowers!! I need to take my own advise. Until next time...